Marketing & Management

A Brand View Story

Sudhām is a passionate marketer and continues to be a keen observer and student of marketing.  A Brand View Story is a blog that views the world from a marketers lens. Be it politics, cinema, events or happenings Sudhām brings in a brand perspective to it.

  • Understanding the Alpha
    by sudhām
    CHANGE IS THE ONLY CONSTANT; so the adage goes. However, is EVERYTHING MUST CHANGE necessarily the sequitur? Is it always […]
  • Brand New Resolutions MMXVIII
    by sudhām
    Here’s the good thing about resolutions. You get to make new ones regardless of having lived up to them! ABVS […]
  • Aye Aye, Captain! Lessons in Leadership from Indian Cricket
    by sudhām
    There have been captains and there have been leaders. Aye Aye Captain talks about the 5 greatest captains of Indian […]
  • Brand New Resolutions MMXVII
    by sudhām
    Yeah yeah someone hasn’t really lived up to his resolution of at least one post a month on ABVS. The […]
  • Brand New Resolutions MMXVI
    by sudhām
    Hello! Thank you all those who kept your faith in A Brand View Story…I am conscious that this blog lost […]
  • Brand #RaGa Break-out
    by sudhām
    Nobody seems to be sparing a thought for a man once touted to be the future Prime Minister of India. […]
  • Brand Supernovas
    by sudhām
    How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc […]
  • Branded Nation: Are We Unwittingly Walking Into A Brand-trap?
    by sudhām
    In the aftermath of the 2014 elections, the Congress kept mentioning that it got blown away by BJP’s marketing blitzkrieg. […]
  • The Importance of Being Earnest
    by sudhām
    A promise to my readers and to myself, this will be last of my posts that have a reference to […]
  • Brand of Humour
    by sudhām
    There has been a lot of talk in recent times about humour and the boundaries within which it needs to […]