Marketing & Management

Sudhām is a passionate marketer and continues to be a keen observer and student of marketing.  A Brand View Story is a blog that views the world from a marketers lens. Be it politics, cinema, events or happenings Sudhām brings in a brand perspective to it.

• Building Brands Intelligently in an Era of Artificial Intelligence
  25 November 2023 by sudhām
  What is a brand? What does it take to build one? Who builds the brand – the marketing team, the […]
• Understanding the Alpha
  15 May 2023 by sudhām
  CHANGE IS THE ONLY CONSTANT; so the adage goes. However, is EVERYTHING MUST CHANGE necessarily the sequitur? Is it always […]
• Brand New Resolutions MMXVIII
  29 December 2017 by sudhām
  Here’s the good thing about resolutions. You get to make new ones regardless of having lived up to them! ABVS […]
• Aye Aye, Captain! Lessons in Leadership from Indian Cricket
  8 December 2017 by sudhām
  There have been captains and there have been leaders. Aye Aye Captain talks about the 5 greatest captains of Indian […]
• Brand New Resolutions MMXVII
  30 December 2016 by sudhām
  Yeah yeah someone hasn’t really lived up to his resolution of at least one post a month on ABVS. The […]
• Brand New Resolutions MMXVI
  29 December 2015 by sudhām
  Hello! Thank you all those who kept your faith in A Brand View Story…I am conscious that this blog lost […]
• Brand #RaGa Break-out
  20 April 2015 by sudhām
  Nobody seems to be sparing a thought for a man once touted to be the future Prime Minister of India. […]
• Brand Supernovas
  13 April 2015 by sudhām
  How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc […]
• Branded Nation: Are We Unwittingly Walking Into A Brand-trap?
  28 March 2015 by sudhām
  In the aftermath of the 2014 elections, the Congress kept mentioning that it got blown away by BJP’s marketing blitzkrieg. […]
• The Importance of Being Earnest
  16 February 2015 by sudhām
  A promise to my readers and to myself, this will be last of my posts that have a reference to […]