A Brand View Story
Sudhām is a passionate marketer and continues to be a keen observer and student of marketing.
A Brand View Story is a blog that views the world from a marketers lens. Be it politics, cinema, events or happenings Sudhām brings in a brand perspective to it.
AI AI YO! Living Guilt Free with AI
Why Marketers and Professionals Should Embrace, Not Fear, Artificial Intelligence in Their Creative Processes At the outset and on a …
A Bridge Across India(s)
Marketing beyond the Demographic and Psychographic Divide Context: I recently read three articles in one of the newspapers. One that …
Going DIGITAL / Talking GREEN ?
Are you as a brand or business or communicator doing the same? Well here's a thought. Going digital alone may …
Brand Supernovas (2025)
How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc. …
10 Tell-tale Traits of Terrible Leadership
This post discusses leadership traits and their impact on teams. The author identifies ten traits, such as decision avoidance, faffing …
Brand New Resolutions MMXXIV
I know, I know. Resolutions are passé. Nonetheless, I had to vent these thoughts that had been bubbling in my …
Building Brands Intelligently in an Era of Artificial Intelligence
What is a brand? What does it take to build one? Who builds the brand – the marketing team, the …
Understanding the Alpha
CHANGE IS THE ONLY CONSTANT; so the adage goes. However, is EVERYTHING MUST CHANGE necessarily the sequitur? Is it always …
Brand New Resolutions MMXVIII
Here's the good thing about resolutions. You get to make new ones regardless of having lived up to them! ABVS …
Aye Aye, Captain! Lessons in Leadership from Indian Cricket
There have been captains and there have been leaders. Aye Aye Captain talks about the 5 greatest captains of Indian …
Brand New Resolutions MMXVII
Yeah yeah someone hasn't really lived up to his resolution of at least one post a month on ABVS. The …
Brand New Resolutions MMXVI
Hello! Thank you all those who kept your faith in A Brand View Story…I am conscious that this blog lost …
Brand #RaGa Break-out
Nobody seems to be sparing a thought for a man once touted to be the future Prime Minister of India. …
Brand Supernovas
How many times have brands or companies simply be-dazzled you with their products, communication, pace of innovation, service delivery etc …
Branded Nation: Are We Unwittingly Walking Into A Brand-trap?
In the aftermath of the 2014 elections, the Congress kept mentioning that it got blown away by BJP's marketing blitzkrieg. …
The Importance of Being Earnest
A promise to my readers and to myself, this will be last of my posts that have a reference to …
Brand of Humour
There has been a lot of talk in recent times about humour and the boundaries within which it needs to …
RSS feed from the WordPress Blog A Brand View Story :